The operating system for your strategy

Your ambition needs everyone playing the same game.

aldo turns your company's strategy into moves your whole team understands and acts on.

Let's talk

The problem

Your business moves in real time. Your plan doesn't.

And that's where your KPIs spin out of control.

And every department plays its own game.

Everyone is working, just not toward the same goal.

The game

01The goal

You set the goal.

The king marks the square the whole company plays toward.

02aldo

aldo connects every KPI to the goal.

Every team joins the game and knows which goal it contributes to.

03The agents

The agents look for the best move.

The pawns are AI agents. They weigh scenarios for you and tell you which one gets you to the goal.

04Your call

An agent spots the threat. You decide the move.

A KPI drifts. aldo flags it before it costs you.

In the game, the king steps up, protects the knight and neutralizes the threat.

05On plan

Everyone toward the same goal.

We all do.

What aldo is

The co-CEO who takes no equity, draws no salary and works 24/7.

We're building it with our first customers. Talk to us for early access.

  1. 03Co-CEO Early access

    Points to what matters now, warns you when something drifts and helps you decide the next move.

  2. 02Memory Early access

    What was decided, what was done and what really moved the results.

  3. 01Your strategy Today

    Objectives, KPIs, tracking and alignment for the whole team.

The pieces

  • King

    The CEO. Sets the goal.

  • Bishop

    It's aldo. It connects causes and effects.

  • Pawns

    They're AI agents. They explore moves.

  • Queen, rooks and knights

    They're your team. They do the work.

The pawns are AI agents. They explore moves for you, and you decide which one gets played.

The product

aldo, at its core.

Your strategy, organized across the four Balanced Scorecard perspectives and connected to each other.

01Financial

What the company wants to achieve in numbers.

02Customer

What your customers need to get from you.

03Internal Process

What your company has to excel at internally.

04Learning & Growth

What your people need to learn to get there.

Executive view

How the company is doing, on one screen.

The progress of every objective and what needs your attention today.

aldo's executive view with sample data, showing the company's overall attainment and its four perspectives, all on track.

Strategy map

What drives what.

Your objectives across the four perspectives, linked by cause and effect.

aldo's strategy map with sample data, showing eight objectives across the four perspectives, linked by cause-and-effect arrows.

Planning and KPIs

Targets, KPIs and owners.

Every KPI with its target, its pace and who owns it.

aldo's KPI table with sample data, showing each KPI's perspective, target, weight and attainment.

Integrations

Works with the tools you already use.

aldo takes the data from the tools your team already uses and gives you back what matters: where you stand, what is drifting and what comes next.

Already connected

  • HubSpotCRM
  • ClickUpProjects
  • Excel (Microsoft 365)Spreadsheets
  • OdooERP
  • Google SheetsSpreadsheets
  • SalesforceCRM

Available

  • SAP S/4HANA Cloud
  • QuickBooks
  • Xero
  • NetSuite
  • Shopify
  • Stripe
  • Jira
  • Notion
  • Slack
  • Microsoft Teams
  • Zendesk
  • Intercom
  • Workday
  • SharePoint

Origin

Built by people who play the game, for people who play it.

aldo is built by people who have founded, scaled and led very different companies, from technology to heavy industry. We know what growth costs: the wins you celebrate by day and the exhaustion you take home at night, when aligning the whole team becomes a battle that wears down even the best. We lived it again and again, and no tool solved it.

We built aldo because we needed it.

The founders of aldo

Frequently asked questions

What people usually ask us.

What is aldo?

aldo is the operating system for your company's strategy. It gets your whole team pulling in the same direction.

What size of company is aldo for?

Small and mid-sized companies whose strategy leaders want the whole team aligned toward the same goal. If your company is larger, let's talk it through together.

Which tools does aldo connect with?

Today aldo connects with HubSpot, Salesforce, ClickUp, Excel (Microsoft 365), Odoo and Google Sheets, and we can connect whatever system your company uses: its ERP, its CRM, its spreadsheets or any other tool.

Does aldo use AI?

Yes. Its agents review your KPIs, explore moves and warn you when something drifts; the decisions stay yours. We're building several of these features with our first customers.

How do I get started?

Book a meeting with us. We'll review your company's strategy together, walk you through aldo with an example and see whether early access is a fit.

Don't hand your strategy over to static software.

You are the king. Your agents and your team move the pieces. aldo sees the whole board.

Let's talk